He went on to lead the developer infrastructure team at Gusto. LiveGit is an online tool for real-time music collaboration. She joined the marketing team at Gusto, a payroll management platform. Prior to co-founding Mutiny, Rezaei was the director of product marketing. Over the past decade, companies like Facebook and LinkedIn have made it easy for companies to get in front of their target buyers online. Mutiny raised $50 million in a Series B round co-led by Tiger Global and Insight Partners at a $600 million valuation.Įvery CEO and C-level executive wants to grow revenue. Most companies don't have the engineers or know-how to do that. We solved the problem by creating a growth engineering team that wrote a lot of custom code to drive customers to buy. I faced the problem of conversion when I ran marketing at Gusto. When buyers follow an ad online, they often land on a generic website without a targeted call to action, and leave not knowing why they should buy. She pegs it on static, templated websites that don't match the personalization delivered by ads. ![]() The CEO of Mutiny believes that the problem doesn't lie with the ads themselves. 26% of companies waste their budgets on inefficient ad channels and strategies according to a survey. The picture doesn't improve even after broadening out. ![]() In 2015, 75% of retailers that spent at least $5,000 on Facebook ads ended up losing money, with the average return on investment landing in the low six figures. ![]() Advertising, particularly online advertising, isn't a sure fire way to increase business.
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